La Mer is a well-known luxury skincare brand that has gained a loyal following around the world. But who actually owns La Mer? In this article, we will delve into the ownership of La Mer and learn more about the company behind this iconic brand.
History of La Mer
La Mer was founded by aerospace physicist Dr. Max Huber in the 1960s. Dr. Huber suffered burns in a laboratory accident and set out to heal his skin using a combination of sea kelp and other natural ingredients. After years of research and experimentation, he developed the signature Miracle Broth that is still used in La Mer products today.
La Mer gained popularity in the beauty industry for its luxurious formulations and effective results. Over the years, La Mer has expanded its product line to include a wide range of skincare and makeup products that cater to different skin concerns.
Acquisition by Estee Lauder
In 1995, La Mer was acquired by Estee Lauder Companies, a multinational beauty conglomerate based in New York City. Estee Lauder is known for acquiring high-end beauty brands and incorporating them into its portfolio of products.
Since its acquisition by Estee Lauder, La Mer has continued to grow and expand its global presence. The brand is now available in over 50 countries and has solidified its reputation as a top luxury skincare brand.
Current Ownership
As mentioned earlier, La Mer is currently owned by Estee Lauder Companies. Estee Lauder acquired the brand in 1995 and has been responsible for overseeing its development and growth ever since.
Estee Lauder Companies is a major player in the beauty industry, with a portfolio of over 25 brands including MAC Cosmetics, Clinique, and Bobbi Brown. The company is known for its innovative products and high-quality formulations, making it a natural fit for a prestigious brand like La Mer.
Impact on South African Market
La Mer has a significant presence in the South African market, with a loyal customer base that appreciates the brand’s luxury skincare offerings. The brand is available at select retailers and luxury department stores in major cities like Johannesburg and Cape Town.
South African consumers have embraced La Mer for its high-quality ingredients and effective results. The brand’s commitment to sustainability and ethical sourcing also resonates with environmentally-conscious consumers in South Africa.
Conclusion
La Mer is a luxury skincare brand that is owned by Estee Lauder Companies. Since its acquisition in 1995, La Mer has continued to thrive and expand its global presence. The brand’s high-quality formulations and commitment to sustainability have made it a popular choice among South African consumers.
Whether you’re a skincare enthusiast or simply looking to treat yourself to a luxurious pampering session, La Mer is a brand that delivers on its promises of radiant, healthy-looking skin. With its origins rooted in science and nature, La Mer remains a top choice for those seeking the best in skincare innovation.